Episode Transcript: #1478 - Joel Salatin
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Good to see you again, sir.
Good to be here.
Thank you.
Thanks for coming back, man.
I really appreciate it.
This is a perfect time to talk to someone like you about our food.
We're in a very strange crisis now, and you just keep hearing time and time again in the
news how much ranchers and farmers and people are really suffering right now and how much
folks who don't have anything to do with that are now forcing, they're being forced
to understand the importance of the food supply chain and ranchers and farmers and all the
stuff that we've taken for granted for quite a long time now.
Well they sure have, and what's interesting about it is the juxtaposition between the,
I'll just call it the industrial, the more, you know, a commercial industrial food sector
versus the sector that I'm in, which is a local centric, you know, direct sale branded
product, you know, directly from the farm.
The pandemic is the best marketing strategy we've ever seen.
We're having the best season we've ever had, and the same thing was with farmers around
the country as I talked to them.
Everyone that's like us that did not go into the supermarket system basically, that's selling
in their community, in their region, regionally, directly off the farm, having the best year