
#1546 - Evan Hafer & Mat Best
Special Forces combat veterans turned entrepreneurs Mat Best and Evan Hafer are co-founders of Black Rifle Coffee Company: a veteran-owned and operated premium, small-batch coffee roastery. When they're not busy at BRCC, you can hear them with co-host Jarred "JT" Taylor on the Free Range American podcast.
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Key Takeaways
The military's unique relationship with coffee culture is fascinating.
It shows how personal interests persist even in high-stress environments.
Expensive coffee machines were prioritized in military logistics.
This highlights the absurdity and humor in military spending.
Armored vehicles serve both military and luxury purposes.
This highlights the intersection of security and consumerism in modern society.
Coffee culture includes detailed knowledge akin to wine appreciation.
Understanding this can enhance consumer experiences and appreciation for quality.
Hawaii's isolation contributes to its distinct culture.
Understanding Hawaii's cultural identity is crucial in appreciating its uniqueness.
Watch the full episode of #1546 - Evan Hafer & Mat Best.
Episode Timestamps
Military Coffee Culture: Espresso Machines in War Zones
- Former military personnel discuss their passion for coffee and espresso.
- Logistics of obtaining expensive coffee equipment in combat zones are highlighted.
- Humorous contrasts between military life and meticulous coffee preparation are shared.
Discussion on the Intricacies of Armored Vehicles and Coffee Culture
- Armored vehicles blend military durability with luxury, raising ethical concerns.
- The complexity of coffee production parallels that of wine and cigars.
- Subcultures around niche interests foster deep connections among enthusiasts.
Exploring Hawaii's Unique Culture and Hunting Practices
- Hawaii's unique geographical and cultural identity within the US is discussed.
- The conversation highlights the hunting culture and exotic wildlife in Texas.
- Humor emerges around the juxtaposition of Hawaii's vibe and American politics.
Exploring the Nutritional Benefits of Wild Game and Carnivore Diets
- The discussed benefits of consuming organ meats for nutrient density.
- Intermittent fasting and its effects on energy and aggression were highlighted.
- Personal anecdotes about hunting and sharing game meat were shared.
Dietary Choices and Health Misconceptions in America
- Intermittent fasting and natural fats are essential for health optimization.
- Processed foods and sugars significantly contribute to the obesity epidemic in America.
- Understanding dietary habits can improve overall wellness and physical performance.
Debate on Nutritional Value of Brown vs. White Rice
- The nutritional debate between brown rice and white rice is complex and controversial.
- Personal dietary preferences often lead to biased interpretations of nutritional research.
- Gut health and individual responses to diets are crucial but often overlooked.
Veterans' Care and Individualized Treatment Solutions Discussed
- Discussion highlights the need for individualized treatment for veterans' health issues.
- Critique of current VA system for veterans' healthcare and medication practices.
- The impact of war on mental health and the long-term effects on soldiers.
Discussion on Veterans' Health and Environmental Concerns from Burn Pits
- Veterans face health issues from burn pits during deployments, including cancer risks.
- The government should take responsibility for veterans' post-war health and support.
- Nonprofit organizations and veteran-led companies provide crucial support for affected individuals.
Transformation through adversity: A personal journey of growth
- The speaker discusses their emotional struggles and family dynamics post-service.
- A focus on building a supportive, authentic business culture is emphasized.
- Recognition of toxic relationships as barriers to personal and professional growth.
Finding Purpose in Life Beyond Corporate Conformity
- Many people feel trapped in corporate jobs lacking authenticity and purpose.
- The importance of taking risks and pursuing passions for a fulfilling life.
- Societal pressures often lead to a sense of meaninglessness in daily routines.
The Challenges of Modern Education and Health Awareness
- Critique of traditional education methods and their effect on child development.
- Importance of physical health and exercise in combating mental health issues.
- Call for a reevaluation of how we engage children in learning.
Discussion on Fat Shaming and Military Culture
- Debate on the appropriateness of fat shaming for health awareness.
- Concerns raised about political correctness in military training.
- Comparisons made between food addiction and other forms of addiction.
Military Leadership and Careerism in Special Operations
- The military has distinct cultures between enlisted personnel and officers.
- Careerism in the military can conflict with mission-focused leadership.
- Special operations units prioritize team success over individual advancement.
Military Industrial Complex and Endless War Debate
- The U.S. military involvement in Afghanistan lasted nearly 20 years with various justifications.
- Trump's administration faced bipartisan pressure to maintain troop levels in Afghanistan.
- The discussion highlights the complexities of military success criteria and public sentiment.
Critical Examination of War Profiteering and Political Influence
- Discussion on the complexities and consequences of prolonged military engagements.
- Concerns raised about the influence of money in politics and war.
- The need for transparent conversations about national objectives and accountability.
People Mentioned
Joe Rogan
Podcast Host
Evan
Guest
Matt
Guest
Unidentified Speaker
Podcast Participant, Military Veteran, Commentator, Advocate for Veterans' Health
Paul Saldino
Carnivore diet advocate, Diet and health expert, Health influencer
Trevor Thompson
Health-conscious individual, Carnivore diet follower
Unnamed Speaker
Entrepreneur, Veteran, Commentator on dietary habits
Paul Redrigus
Comedian
Jocko Willink
Former Navy SEAL, Author, Leadership Consultant
Unidentified speaker
Podcast host or guest
Places Mentioned
Hawaii
U.S. State
Texas
U.S. State
Utah
State
Notable Quotes
"Every good story starts with good coffee."
Discussing the importance of coffee in their experiences.
"I was chatting Evan, I'm like yeah dude know like agency bought stupid ass espresso."
Reflecting on how military budgets were used for espresso machines.
"Mercedes builds armored vehicles; it's one of the best."
Discussion on the quality of armored vehicles.
"Coffee is fascinating in every aspect, whether historical or processing."
Discussion on the depth of coffee knowledge.
"Hawaii's specific look, Hawaiians like dude looks Hawaiian."
Discussing the distinct appearance of Hawaiian people.