#1546 - Evan Hafer & Mat Best cover

#1546 - Evan Hafer & Mat Best

NaN minutesEpisode #1546

Special Forces combat veterans turned entrepreneurs Mat Best and Evan Hafer are co-founders of Black Rifle Coffee Company: a veteran-owned and operated premium, small-batch coffee roastery. When they're not busy at BRCC, you can hear them with co-host Jarred "JT" Taylor on the Free Range American podcast.

Watch the full episode of #1546 - Evan Hafer & Mat Best.

Episode Timestamps

  • Joe Rogan's Journey into the Coffee World

    • Joe Rogan's introduction to the world of coffee through a barista in the late 90s
    • Evolution of Joe Rogan's passion for coffee while being in the military and SF
    • Anecdotes about being mocked for his love of coffee by fellow SF members and friends
  • Insights into Military Expenditure and Armored Vehicles

    • Discussion on extravagant spending on items like pricey espresso machines within war zones
    • Details on the absurdity of using expensive up-armored vehicles in combat zones
    • Explanation on high-level armored vehicles like the level seven and their features
  • Luxury Cars and Protective Coatings

    • Discussion about high-end cars with bulletproof treatments
    • Exploration of vehicles with powerful engines and unique features like the Predator Golemanzine
    • Introduction to durable coatings like Linex and Dev X for vehicle protection
  • Cultural Observations and Specialty Interests

    • Observations on Russia's rich and unique automotive preferences
    • Transition to discussing coffee culture and the complexity of the coffee world
    • Insight into niche subcultures and shared passions for distinct interests like wine, coffee, and cigars
  • Musings on Giraffes, Okapi, and Wild Animals

    • Discussion on controlling breeding among large male giraffes
    • Observations on the friendliness and behavior of giraffes at the zoo
    • Exploration of exotic animal meat consumption and nutritional aspects such as liver consumption
  • Carnivore Diet, Nutrient-Dense Meat, and its Effects

    • Joe Rogan shares his experience on a carnivore diet focusing on wild and beef meat consumption
    • Insights on the effects of the diet on energy levels and behavior
    • Incorporating variety in the diet and balancing fat intake for optimal health
  • Dietary Habits and Influences of Meat Consumption

    • Joe Rogan discusses his motivation for excelling in business to enjoy good food and whiskey.
    • Exploration of Joe Rogan's diet experimentations, including periods of vegetable and meat consumption.
    • Conversation on the benefits and experiences of intermittent fasting and ketogenic diets in different lifestyles.
  • Health Perspectives and Nutrition Misconceptions

    • Discussion on the benefits of natural fats and misconceptions about fat in diets.
    • Analysis of the impact of processed foods, particularly seed oils, on health and dietary choices.
    • Observations on the effects of traditional food pyramids and the prevalence of processed foods in American diets.
  • Nutritional Misconceptions and Impact of Processed Foods

    • Discussion on the misconceptions around healthy foods like brown rice versus white rice
    • Impact of processed foods on animals and humans, including the presence of toxins like arsenic
    • Critique of online information and biased narratives on nutrition
  • Personalized Approach to Diet and the Ideological Divide

    • Exploration of the individualized nature of dietary needs and responses
    • Criticism of dogmatic beliefs in specific diets like veganism and carnivore diets
    • Importance of self-experimentation and honest assessment to find the most suitable diet
  • Health and Wellness: Analyzing Diet, Individualized Treatment, and Long-Term Effects on Veterans

    • Discussion on analyzing diet through proper discipline including blood work, exercise, and tracking routines.
    • Importance of individualized treatment and proper diagnosis for veterans' health issues rather than blanket solutions.
    • Critique of politicians' enthusiasm for warfare juxtaposed with negligence towards long-term care for veterans.
  • Veterans' Medical Care Challenges: Burn Pits, Healthcare Funding, and Neglect

    • Concerns raised about the adverse effects of burn pits and the inadequate research funding on health issues of service members.
    • Discussion on the lack of caregiving support and financial cuts affecting veterans' healthcare.
    • Criticism of government's reluctance to acknowledge and address health problems faced by veterans, particularly related to burn pits and toxic exposures.
  • Effects of Burn Pits on Military Personnel

    • Discussion on the health risks associated with exposure to burn pits in military bases
    • Importance of addressing the long-term health implications for service members
    • Call for improved support and research regarding the impacts of burn pits on veterans
  • Black Rifle Coffee Company and Veteran Perspectives

    • Appreciation for the mission of Black Rifle Coffee Company in supporting veterans and first responders
    • Highlighting the diverse talents and experiences of veterans beyond conventional stereotypes
    • Discussion on authenticity, company growth, and the personal connection between the brand and customers
  • Personal Growth and Transformation

    • Joe discusses his journey from being in the CIA to starting a coffee business in his garage.
    • Realization of past emotional unavailability and the fear of not being able to love his daughter.
    • Transformational process of becoming a loving father, a good husband, and a better man through self-reflection and tough decisions.
  • Building a Supportive Team and Mission-Driven Business

    • Creation of Black Rifle Coffee as an homage to his service rifle and a new skill acquisition.
    • Importance of developing oneself continuously and maintaining a mission statement for personal fulfillment.
    • Formation of a supportive team in business that prioritizes positive impact, transparency, and authenticity.
  • Corporate Environment and Pursuit of Authenticity

    • Exploration of Joe Rogan's disdain for corporate environments and the focus on profit over authenticity
    • Discussion on the impact of not having a sense of purpose at work and living a life of quiet desperation
    • Importance of taking risks and living life to the fullest while avoiding regrets
  • Finding Independence and Embracing Discomfort

    • Reflection on the societal pressure of following a standard career path and getting trapped by obligations
    • Encouragement for individuals to take risks, find time for what they love, and pursue their passions
    • Emphasis on embracing discomfort, pushing boundaries, and living life to the fullest to avoid regrets
  • Education System and Impact on Children's Development

    • Discussion on the flaws in the education system related to children and their activities
    • Critique of the current schooling methodology focusing on laptops and lack of physical activity
    • Emphasis on the detrimental effects of prolonged screen time and the need for a more balanced approach to education
  • Health, Fitness, and COVID-19 Wake-Up Call

    • Importance of health and fitness in overcoming diseases like COVID-19
    • Encouragement for taking care of one's body through proper nutrition and exercise
    • Discussion on using exercise as a tool to combat anxiety and depression, contrasting food and exercise as coping mechanisms
  • Fat Shaming and Cultural Changes

    • Discussion on changes in cultural attitudes towards fat shaming over time
    • Anecdotes about fat shaming in the past and present
    • Exploration of how societal perceptions of body image affect individuals
  • Political Correctness in War and its Impact

    • Analysis of the implications of political correctness in military operations
    • Discussion on the challenges faced by warfighters due to political correctness
    • Anecdotal experiences highlighting the dangers of political interference in warfare
  • Military Culture and Leadership Challenges

    • Discussion on the impact of culture on military training and proficiency with weapons
    • Exploration of the differences between career politicians in the military and mission-driven individuals
    • Analysis of leadership dynamics and challenges in the military hierarchy
  • Special Operations vs. Conventional Military Leadership

    • Differentiation between enlisted personnel and officers in terms of training and promotion
    • Comparison of mission-driven individuals and careerists within the military structure
    • Suggestions for improving officer selection and leadership development in the military
  • Military Funding and War Policies

    • Discussion on the consistency of military teams in completing their missions regardless of external factors like promotions.
    • Comparison between previous administrations regarding military funding and effectiveness in combatting ISIS.
    • Critique on the influence of the military-industrial complex on war decisions and troop levels.
  • Troop Deployment and Foreign Policy

    • Analysis of the initial invasion of Afghanistan and its prolonged occupation with shifting troop levels.
    • Exploration of the impact of the military-industrial complex on maintaining troop presence for monetary gains.
    • Advocacy for defining clear success criteria before engaging in wars and questioning the necessity of large-scale troop deployments.
  • Military Industrial Complex and Endless Wars

    • Discussion on the contradiction between public desire for decreased military presence and the actions taken by politicians
    • Exploration of the influence of the military industrial complex on political decisions
    • Call for holding politicians accountable for adherence to clearly defined goals and success criteria in wars
  • Lack of National Conversation about Wars and Objectives

    • Concern over the absence of a national dialogue about the end goals and success criteria in ongoing wars
    • Highlighting the need to question the prolonged presence of troops in foreign countries
    • Call for a transparent discussion regarding the influence of profit-driven entities on political decisions and war initiatives
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