Will Harris is a fourth-generation cattleman and farmer. He's the owner of White Oak Pastures: a family farm utilizing regenerative agriculture and humane animal husbandry practices. www.whiteoakpastures.com
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Whole Foods is using greenwashing to mislead consumers about the quality of their meat.
The Global Animal Partnership is not effectively raising the standards of animal welfare as intended.
Industrialized farming and big food distribution co-evolved together.
The Joe Rogan Experience.
So I'll tell you this, and I, so Whole Foods Market continues to be my biggest customer.
They used to be my, virtually my only customer.
But my relationship with Whole Foods has been cooling for a decade,
and eventually I won't be in there anymore.
All, I, Will, Will, Harris, me, sold Whole Foods Market,
the first pound of American grass-fed beef that they marketed as American grass-fed beef 20 years ago.
And it, at the time, it was so lucky, and it just caught traction,
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