
#1722 - Bartow Elmore
Bart Elmore is the associate professor of environmental history and core faculty member of the Sustainability Institute at the Ohio State University. He's the author of "Seed Money: Monsanto's Past and Our Food Future."
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Key Takeaways
Coca-Cola originally contained cocaine, reflecting historical medical practices.
This insight highlights how societal norms around substances have evolved.
The racial implications of cocaine led to significant changes in Coca-Cola's formula.
Understanding these changes reveals the intersection of commerce and social issues.
Coca-Cola's historical manipulation of coca leaf trade highlights corporate monopolies.
This raises questions about fair trade practices and corporate ethics.
The stigma surrounding coca leaves reflects broader societal misconceptions about drugs.
Understanding this can reshape discussions on drug policy and agricultural practices.
Coca-Cola's historical significance is rooted in its strategic partnerships.
These partnerships shaped the beverage landscape and consumer preferences.
Episode Timestamps
Coca-Cola's Surprising History and Its Connection to Cocaine
- Coca-Cola's history includes its original formulation with cocaine as an ingredient.
- Dr. Pepper predates Coca-Cola, surprising many listeners with its historical significance.
- The socio-political impacts of cocaine and racism influenced Coca-Cola's ingredient changes.
Coca-Cola's Cocaine Connection and Modern Implications
- Coca-Cola's secretive Alakea Project aimed to develop cocaine-less coca plants.
- Coca leaf trade is monopolized by Coca-Cola, impacting farmers in Peru.
- Historical narratives about coca and cocaine contribute to modern misconceptions.
Coca-Cola's History and Influence in the Beverage Industry
- Monsanto's early partnership with Coca-Cola involved innovative products like saccharine.
- Coca-Cola's massive daily servings showcase its dominance in the soft drink market.
- The New Coke fiasco highlights challenges in flavor and brand loyalty.
The Controversial Origins and Impact of Synthetic Caffeine
- Synthetic caffeine's production and its ties to coal tar are discussed.
- Concerns about decaffeinated coffee and its actual caffeine content are raised.
- Monsanto's role in agricultural technology and the impact on farmers is examined.
Exploring the Impact of Genetically Engineered Crops
- Genetically engineered crops have transformed agricultural practices and business models.
- Monsanto's Roundup Ready technology revolutionized herbicide use in farming.
- Concerns about the environmental and health effects of chemical exposure persist.
Monsanto's Controversial History and Chemical Production
- The evolution of Monsanto from a chemical producer to a controversial corporation.
- Health issues linked to chemicals like Agent Orange and Roundup raised significant concerns.
- Weed resistance to glyphosate illustrates the unintended consequences of agricultural chemicals.
Discussion on Herbicide Resistance and Its Impacts
- Herbicide resistance is leading to increased use of toxic chemicals in agriculture.
- Glyphosate, linked to health risks, remains widely used despite concerns.
- Monocrop agriculture and genetically engineered crops exacerbate the herbicide problem.
Monsanto's Controversial Practices in Agriculture and Patent Laws
- Farmers face legal challenges due to Monsanto's dicamba-resistant seeds and drift issues.
- Internal documents reveal Monsanto's awareness of potential drift causing crop damage.
- Debate over patenting life forms raises ethical concerns about ownership of nature.
Impact of Invasive Species on Wildlife Management
- Australia and New Zealand face significant challenges from invasive species like feral cats.
- Efforts to control invasive populations include hunting, curfews, and spaying/neutering.
- Reintroduction of predators like wolves raises concerns among local communities and ranchers.
Exploring Ethical Considerations in Food Production and Hunting
- Discussion highlights the impact of factory farming on animal welfare and ethics.
- The speaker reflects on their journey towards vegetarianism and hunting.
- Regenerative farming practices are presented as a sustainable alternative.
Exploring the Impact of Food Industry Practices on Health
- Discussion on the role of undocumented workers in the food industry.
- Concern over toxic chemicals in food systems and their historical context.
- Importance of ethical farming practices and sourcing grass-fed beef.
Discussion on Bayer's Controversial History with Monsanto
- Bayer's acquisition of Monsanto has led to significant legal challenges.
- The CEO faced unprecedented shareholder confidence issues due to stock decline.
- Agent Orange's legacy continues to impact public health and corporate accountability.
Military Contamination Cleanup Efforts in Vietnam
- Discussion on U.S. military's use of Agent Orange in Vietnam.
- Efforts to clean dioxin contamination involve significant costs and technology.
- Monsanto's role in Vietnam and its controversial products is highlighted.
Agent Orange's Legacy and Ongoing Environmental Issues in Vietnam
- Agent Orange's toxic legacy continues to impact Vietnam's environment and health.
- Contaminated sites remain a significant concern for local fishing communities today.
- Companies must take responsibility for past environmental damages caused by chemicals.
Environmental hazards linked to Monsanto's practices in Idaho
- Monsanto's production processes have led to significant environmental contamination in Idaho.
- Superfund sites highlight the dangers of toxic waste management in local communities.
- The legacy of harmful practices continues to impact health and safety in affected areas.
Community Resistance Against Environmental Regulations and Health Risks
- A small town resists EPA designation as a superfund site despite health risks.
- Residents fear losing livelihoods tied to local phosphate plants amidst contamination debate.
- Long-term health consequences remain uncertain as data on cancer rates is lacking.
Exploring Environmental Responsibility and Corporate Accountability
- Discussion on the environmental impacts of corporations like Monsanto and their practices.
- Emphasis on the importance of consumer choices in promoting sustainable agriculture.
- Highlighting legal challenges faced by individuals against major corporations.
The Impact of Subsidies on Modern Agriculture and Food Production
- Subsidies have influenced agricultural production since the New Deal and World War II.
- The shift in policies during the 1970s led to increased monocrop farming.
- Current food systems face challenges due to waste and dependency on fossil fuels.
Exploring Sustainable Materials and the Future of Consumption
- Hemp and plant-based materials present sustainable alternatives to plastics.
- Recycling rates for plastic are low, leading to environmental concerns.
- Youth engagement is crucial for shifting perspectives on consumption.
People Mentioned
Joe Rogan
Podcast Host
Unnamed Guest
Author and Researcher
Dr. Carl Hart
Professor, Drug Researcher
Warren Buffett
Investor
Monsanto
Agricultural company, Agricultural Technology Firm, Agricultural biotechnology corporation
John Cuenney
Founder of Monsanto
Agent R
Podcast Host, Environmental Analyst
Boyan Slat
Inventor, Environmental Activist
Dwayne Johnson
Actor, Influencer
Unknown
Podcast Host or Guest
Jeff Bezos
Entrepreneur, CEO of Amazon
Stuart Caldwell
Lawyer
Earl Butts
USDA Agricultural Secretary
Bart Elmore
Author, Researcher
Places Mentioned
Atlanta
City
New Jersey
State
Peru
Country
Hawaii
State
Vietnam
Historical context for Agent Orange use
Ohio
Geographical reference in crop production
Australia
Country
New Zealand
Country
Colorado
State
Yellowstone
National Park
Da Nang, Vietnam
Military base
Ho Chi Minh City
City
Soda Springs, Idaho
Location of environmental concern
Love Canal
Historical environmental disaster site
Books Mentioned
Seed Money
Bart Elmore
Notable Quotes
"Coca drink? also caffeine. We'll get that. That's connects Monsanto."
Discussing the ingredients of Coca-Cola and its historical context.
"What's merchandise number five? Also, ingredient includes little bit Kola nut, West Africa."
Explaining the secret ingredient of Coca-Cola.
"That's part rub. name, know? Wow. Think rub, too."
Discussing the implications of Coca-Cola's exclusive trade rights.
"There's difference kind purified powder that's going stuff cause problems versus this."
Contrasting the perception of coca leaves with the actual impact of cocaine.
"1.9 billion servings product every day. Holy shit."
Discussing Coca-Cola's market reach and consumption statistics.