#1722 - Bartow Elmore cover

#1722 - Bartow Elmore

NaN minutesEpisode #1722

Bart Elmore is the associate professor of environmental history and core faculty member of the Sustainability Institute at the Ohio State University. He's the author of "Seed Money: Monsanto's Past and Our Food Future."

Episode Timestamps

  • History of Coca-Cola, Including Coca and Coca-Cola Leaf

    • Discussion on the origins of Coca-Cola and its relationship with Coca leaf
    • Exploration of how Coca-Cola initially contained trace amounts of cocaine
    • Insights on the shift in Coca-Cola's ingredients due to societal concerns and racism
  • Coca-Cola's Secret Ingredient and Controversies

    • Revelation of Coca-Cola's secret ingredient, merchandise number five, derived from Coca leaf
    • Details on the special processing of Coca leaves for flavoring Coca-Cola
    • Investigation into Coca-Cola's attempt to grow Coca leaves in the United States and its environmental consequences
  • Coca-Cola's Exclusive Access to Coca Leaves

    • Discussion on Coca-Cola's exclusive right to bring coca leaves into the United States
    • Exploration of how Coca-Cola's monopoly on coca leaves affects the market
    • Mention of other companies' desire to access coca leaves for their products
  • Challenges and Potential Benefits of Coca Leaf Trade

    • Consideration of the impact of international laws on coca leaf trade
    • Discussion on the potential benefits and controversies surrounding the use of coca leaf
    • Mention of the revaluation of coca leaf in comparison to other substances like cannabis
  • Coca-Cola, Monsanto, and the Origins of Caffeine in Soft Drinks

    • Historical overview of the American chemical industry's dependency on German chemical expertise
    • Insight into how Coca-Cola sourced caffeine from waste tea leaves processed by Monsanto
    • Discussion on the switch to synthetic caffeine production to meet the rising demand in the 1940s
  • Decaffeination, New Coke, and Synthetic Caffeine

    • Recounting the rise of decaf coffee and its effect on the soft drink industry
    • Anecdote about the New Coke fiasco and consumer backlash in the 1980s
    • Exploration of Monsanto's role in producing synthetic caffeine from coal tar for Coca-Cola in the 1940s
  • Origin of Synthetic Caffeine and Coca-Cola's Response

    • Independent bottleers acted as middlemen in the economy and led experiments on synthesizing caffeine from coal tar by Monsanto.
    • Initial rejection by Coca-Cola due to concerns over the use of urea from coal tar for synthetic caffeine due to its association with urine.
    • Monsanto's pivot to synthetic caffeine due to growth demands despite consumer perception concerns, ultimately securing contracts with Coca-Cola.
  • Impact of Monsanto on Farmers and Agriculture Practices

    • Monsanto's control over seed saving through intense contracts like the technology use agreement (TUA) disrupted traditional practices and led to debt issues among farmers in India and the United States.
    • Discussion on genetic peculiarity affecting corn planting and the corporate influence on seed business compared to other crops like soybeans.
    • Exploration of the massive scale of corn and soybean cultivation for animal feed purposes in the agricultural landscape.
  • History of Genetically Engineered Crops and Monsanto

    • Introduction of genetically engineered crops like soybeans and corn in 1996 marked the beginning of a new era in agriculture
    • Discussion on Monsanto's development of genetically engineered Roundup Ready crops
    • Examination of the toxic effects of glyphosate and dioxin associated with Monsanto's products
  • Monsanto's Role in Environmental Pollution and Agent Orange Production

    • Exploration of Monsanto's involvement in producing chemical compounds like 2,4,5-T, a component of Agent Orange
    • Analysis of the health impacts on workers exposed to dioxin and chloracne at Monsanto's facilities
    • Discussion on the transformation of Monsanto from a chemical company to one associated with controversial products like Agent Orange and Roundup
  • The Origins of Monsanto and Roundup

    • Introduction to the founder John Cuenney and his family in early 1900s
    • Exploration of the transition of the company into agricultural chemicals in the 50s and 60s
    • Discussion on the development of Roundup from phosphate-based detergents and its impact
  • Evolution of Glyphosate and Weed Resistance

    • Unveiling the introduction of glyphosate and issues surrounding pesticides in the 60s
    • Analysis of the rise of weed resistance to glyphosate leading to increased herbicide use
    • Concerns raised about the health implications of glyphosate and its connection to cancer
  • Issues with Modern Agriculture and Genetic Modification

    • Discussion about the need to reform agricultural practices and reduce monocrop farming
    • Genetic modification leading to plants resistant to multiple herbicides, raising concerns of mutant crops
    • Controversies surrounding herbicides like dicamba causing harm to non-modified crops and farmers
  • Legal and Ethical Implications of Genetic Patents

    • Debate on the patenting of living organisms, particularly plants, resulting in legal complexities
    • Instances of farmers facing lawsuits over unintended cultivation of patented crops
    • Critique on the ownership of life forms and the consequences of genetic engineering gone wrong
  • Environmental Impact of Predator Control and Wildlife Management

    • Discussion on predator control tactics in New Zealand to manage overpopulated prey animals like stags and deer
    • Comparison of how the introduction of non-native animals in Australia has disrupted the ecosystem
    • Analysis of historical predator elimination in the early 1900s affecting ecosystems and current efforts to reintroduce predators like wolves for ecological balance
  • Ethics and Sustainability in Food System and Agriculture

    • Exploration of ethical concerns regarding factory farming practices in the meat industry
    • Consideration of regenerative farming practices and their potential for harmonious coexistence of animals and plants
    • Insight into the psychological impact on individuals working in slaughterhouses and the disconnect in modern food systems
  • Ethical Food Sourcing and Joe Rogan's Transition to Hunting

    • Discussion on ethical practices in food sourcing from ranchers
    • Transition of Joe Rogan into hunting as a significant part of his diet since 2012
    • Exploration of the health benefits and vitality perceived from consuming wild game
  • Chemical Contamination and Corporate Ethical Dilemmas

    • Examination of PCB contamination and Monsanto's role in producing toxic chemicals
    • Revelation of confidential documents showing corporate decisions to continue selling toxic substances
    • Discussion on Bayer's acquisition of Monsanto and subsequent legal ramifications
  • The Monsanto Case and Legal Battles

    • Discussion on lawsuits faced by Villebine regarding Agent Orange and roundup litigation cases
    • Exploration on the ethical dilemma of holding off legal issues while people suffer
    • Concerns raised about the corporation's profit-driven motives and lack of accountability
  • Cleaning Up Agent Orange Contamination in Vietnam

    • Description of the ongoing cleanup process in Vietnam for dioxin contamination from Agent Orange
    • Highlighting the environmental and financial challenges faced during the cleanup operation
    • Mention of Monsanto's return to Vietnam for selling Glyphosate and genetically engineered seeds post-cleanup
  • Agent Orange Legacy and Corporate Responsibility

    • Discussion on the legacy of Agent Orange exposure in Vietnam and its impact on people
    • Exploration of corporate responsibility, particularly questioning the accountability of companies like Bayer
    • Overview of ongoing dioxin remediation projects funded by the US government in Vietnam
  • Environmental Hazards and Toxic Waste Management

    • Examination of environmental hazards caused by toxic waste from industrial processes like herbicide production
    • Description of a highly toxic site in Soda Springs, Idaho, where radioactive waste is dumped
    • Insight into the use of toxic waste as construction material leading to health concerns and EPA interventions
  • Town's Resistance to EPA Regulations and Loyalty to Companies

    • Town's resistance to being designated a super fund site by EPA due to low levels of radiation
    • Discussion on the town's loyalty to the phosphate plants despite EPA concerns
    • Anecdote about the town's response to health recommendations and interactions with the EPA
  • Impact on Residents and Company Influence

    • Examination of long-term health concerns due to radiation exposure
    • Narrative on residents' interactions with the company and property buyouts
    • Discussion on the influence and actions of the company towards locals and external parties
  • Environmental Impact and Corporate Responsibility

    • Discussion about the environmental impact of corporate activities like mining and chemical production
    • Anecdote about the legal battles and consequences faced by individuals in cases against corporations like Monsanto
    • Highlighting the challenges faced by whistleblowers and individuals trying to expose corporate misconduct
  • Individual Actions Against Corporate Influence

    • Exploration of possible actions individuals can take to reduce support for environmentally harmful companies
    • Encouragement for consumers to choose organic and support regenerative agriculture practices
    • Consideration of the impact of consumer choices on shifting corporate practices towards sustainability
  • Challenges in the Current Agricultural System

    • Discussion on the challenges faced in the agricultural system related to class, access, and financial issues
    • Exploration of the historical background of farming subsidies and the impact of the Farm Bill
    • Analysis of the shift towards monocrop cultivation, food waste, and the need for incentivizing biodiverse farming
  • Transitioning to Regenerative Agriculture and Reducing Fossil Fuel Dependency

    • Importance of shifting away from fossil fuel dependency in agriculture for sustainability
    • Discussion on the need to embrace regenerative agriculture practices
    • Exploration of the challenges and opportunities in replacing fossil fuel products with organic alternatives
  • Misleading Labels on Plastic Packaging and the Need for Sustainable Materials

    • Discussion on the deceptive labeling practices on plastic bottles, such as '100% recyclable' and 'up to 30% plant-based materials'
    • Exploration of the environmental impact of using sugarcane versus hemp as a sustainable material
    • Importance of asking hard questions and not falling for greenwashing tactics in the consumer product industry
  • Shift in Consumer Culture and the Necessity of Reusable Alternatives

    • Critique of the throwaway culture and the shift towards reusable containers to reduce plastic waste
    • Examples of water bottle consumption trends and the financial and environmental implications of buying bottled water
    • Importance of rethinking consumption habits and moving away from unsustainable practices
  • Environmental Impact of Plastic vs. Attempted Solutions

    • Discussion on the environmental impact of plastic and the excessive use of bottled water
    • Concerns about the long-term consequences of plastic pollution and the need for sustainable alternatives
    • Exploration of the challenges in finding effective solutions to reduce plastic waste and the importance of rethinking consumption habits
  • Corporate Accountability and Shareholder Pressure

    • Overview of shareholder pressure on corporations like Bayer due to environmental and health concerns
    • Examples of companies facing lawsuits for their products and the shifting dynamics in corporate accountability
    • Insights into the challenges corporations face in balancing profitability with environmental responsibility and the need for systemic change
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